Monster.ca

Product Brand Manager

Marketing Director

Vice President of Marketing

Chief Marketing Officer

Media / Talent Director

A Brand Manager manages and coordinates marketing activities for a single brand within a company's portfolio. Works within larger marketing team. Monitors demand for the brand. Identifies potential new customers; develops strategies for increasing sales or market share.

Marketing Manager (General)

Marketing Strategist

Advertising / Promotions Manager

Marketing Communications Director

Brand Manager

Expense Forecasting

The term "marketing mix" is a foundation model for businesses, historically centered around product, price, place, and promotion. The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market".

Marketing Mix

Shopper marketing is "shopper marketing [is] brand marketing in retail environment."

Shopper Marketing

In the field of brand management, brand architecture is the structure of brands within an organizational entity. It is the way brands within a company's portfolio are related to, and differentiated from, one another. The brand architecture should define the different leagues of branding within the organization; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand they belong to. Often, decisions about brand architecture are concerned with how to manage a parent brand and a family of sub-brands – managing brand architecture to maximize shareholder value can often include using brand-valuation model techniques.

Brand Architecture

In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain.

Location	Median Salary
Sarnia, Ontario	$48,000
National	$80,256
Location +/-	-67%Lower
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Location	Median Salary
Sarnia, Ontario	$48,000
National	$80,256
Location +/-	-67%Lower
	Search another salary
	Show me related jobs

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