Monster.ca

Brand Manager

Marketing Director

Vice President of Marketing

Chief Marketing Officer

Product Brand Manager

A Brand Marketing Specialist develops marketing plans and strategies that increase the awareness of stature for businesses. Supports lines of service and brand objectives. Manages and enhances a company's brand or reputation in the public's eye. Coordinates objectives with marketing, creative, and advertising departments.

Marketing Consultant

Marketing Strategist

Marketing Communications Manager

Brand Marketing Specialist

Brand Marketing

In the field of brand management, brand architecture is the structure of brands within an organizational entity. It is the way brands within a company's portfolio are related to, and differentiated from, one another. The brand architecture should define the different leagues of branding within the organization; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand they belong to. Often, decisions about brand architecture are concerned with how to manage a parent brand and a family of sub-brands – managing brand architecture to maximize shareholder value can often include using brand-valuation model techniques.

Brand Architecture

In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain.

Brand Management

Location	Median Salary
North Vancouver, British Columbia	$88,320
National	$54,784
Location +/-	38% Higher
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Location	Median Salary
North Vancouver, British Columbia	$88,320
National	$54,784
Location +/-	38% Higher
	Search another salary
	Show me related jobs

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Salary Estimate for North Vancouver, British Columbia
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