Monster.ca

Communications Manager (General)

Communications Director

Marketing Communications Manager

Public Relations Manager (General)

Marketing Communications Director

A Communications or Public Relations Specialist coordinates internal and external communications for a company or organization.  Provides information to employees on company activities, such as the launch of a new product or a community service initiative.  Writes and edits public communications; develops media contacts and prepares material for press and media distribution; monitors media coverage. May assist with events planning. 

Communications / Public Relations Specialist

Digital Communications

Crisis communication is a sub-specialty of the public relations profession that is designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communication is aimed at raising awareness of a specific type of threat, the magnitude, outcomes, and specific behaviors to adopt to reduce the threat. The communication scholar Timothy Coombs defines crisis as "the perception of an unpredictable event that threatens important expectancies of stakeholders and can seriously impact an organization's performance and generate negative outcomes" and crisis communication as "the collection, processing, and dissemination of information required to address a crisis situation."

Crisis Communications

The AP Stylebook, also known by its full name The Associated Press Stylebook and Briefing on Media Law, is an American-English grammar style and usage guide created by American journalists working for or connected with the Associated Press. Although it is sold as a guide for reporters, it has become the leading reference for most forms of public-facing corporate communication over the last half-century. The Stylebook offers a basic reference to American-English grammar, punctuation and principles of reporting, including many definitions and rules for usage as well as styles for capitalization, abbreviation, spelling and numerals.

AP Stylebook

Public affairs generally refers to the engagement efforts between organizations, often times in the context of building business or governmental relationships. The industry has developed over recent years and is normally considered a branch or sub-discipline of public relations (PR). Having such a broad range of coverage regarding its definition, public affairs is, by nature, a hybrid of disciplines that relies heavily on strategic communication. While often equated with lobbying, this is usually only a small part of what a public affairs practitioner might do. Other typical functions include research, strategy planning and providing advice. Dr. Juan-Carlos Molleda writes, “Many types of organizations virtually and physically interact and communicate with publics and/or audiences outside of their own country of origin to build a dynamic set of relationships. Trade, direct foreign investment, political coalitions, worthy global causes, information flow, and social networking, among other phenomena, are increasing the complexity of those relationships dramatically”. Organizations who make use of public affairs are typically large companies, charities, trade unions, membership organizations and interest groups. They will either have staff working directly for them or employ a firm of public affairs consultants. Very often public affairs staff will work with their non-PR colleagues who are experts in a given field.

Location	Median Salary
Canada	$64,640
National	$64,640
Location +/-	0% Higher
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Location	Median Salary
Canada	$64,640
National	$64,640
Location +/-	0% Higher
	Search another salary
	Show me related jobs

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