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Marketing Automation Specialist

Marketing Automation Analyst

Marketing Strategist

Marketing Analyst

Digital Marketing Analyst

An Email Marketing Specialist develops Email marketing plans and strategies for businesses. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources, and ensures Email content fits form and template.

Email Marketing Specialist

A tag management system helps manage the lifecycle of digital marketing tags, used to track activity on digital properties, such as websites and web applications. As tag management systems have grown in sophistication they've become powerful tools to manage the rich data coming from the interactions between a user, their browser and one or more digital property/s. This data can be fed to marketing and analytics tools. It can also be used to make dynamic changes to the website or application.

Digital Marketing Tags

Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed to Salesforce Marketing Cloud in 2014 after the acquisition by Salesforce.

Salesforce Marketing Cloud

AMPScript

A/B testing is a user experience research methodology. A/B tests consist of a randomized experiment that usually involves two variants, although the concept can be also extended to multiple variants of the same variable. It includes application of statistical hypothesis testing or "two-sample hypothesis testing" as used in the field of statistics. A/B testing is a way to compare multiple versions of a single variable, for example by testing a subject's response to variant A against variant B, and determining which of the variants is more effective.

A/B Testing


Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns towards effective decision making. It can be valuable in areas rich with recorded information; analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.

Analytics

Automation describes a wide range of technologies that reduce human intervention in processes. Human intervention is reduced by predetermining decision criteria, subprocess relationships, and related actions — and embodying those predeterminations in machines.

Location	Median Salary
Fort McMurray, Alberta	$62,464
National	$62,464
Location +/-	0% Higher
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Location	Median Salary
Fort McMurray, Alberta	$62,464
National	$62,464
Location +/-	0% Higher
	Search another salary
	Show me related jobs

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