Monster.ca

Vice President of Marketing

Marketing Director

Chief Marketing Officer

Digital Marketing Director

A Marketing Manager manages and coordinates marketing activities for a company.  Oversees marketing and advertising staff.  Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.

Brand Manager

Marketing Communications Director

Media / Talent Director

Marketing Operations Specialist

Digital Content Manager

Marketing Manager (General)

Business-to-business is a situation where one business makes a commercial transaction with another. This typically occurs when:A business is sourcing materials for their production process for output. Example: Providing raw material to the other company that will produce output.
A business needs the services of another for operational reasons.
A business re-sells goods and services produced by others.

Business-To-Business (B2B) Marketing

Campaign Management

Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. Commonly used in business-to-business, business-to-government, or longer business-to-consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process.

Demand Generation

Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. By contrast, advertising is of a mass-message nature.

Direct Marketing

A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan so that goals may be achieved. While a marketing plan contains a list of actions, without a sound strategic foundation, it is of little use to a business.

Marketing Planning

Marketing spending is an organization's total expenditure on marketing activities. This typically includes advertising and non-price promotion. It sometimes includes sales force spending and may also include price promotions. In a survey of nearly 200 senior marketing managers, 52 percent responded that they found the "marketing spending" metric very useful.

Marketing Budgets

Marketing communications refers to the use of different marketing channels and tools in combination. Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, social media and promotion to public relations.

Location	Median Salary
Calgary, AB	$80,256
National	$80,256
Location +/-	0% Higher
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Location	Median Salary
Calgary, AB	$80,256
National	$80,256
Location +/-	0% Higher
	Search another salary
	Show me related jobs

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