Monster.ca

Marketing Director

Vice President of Marketing

Chief Marketing Officer

Digital Marketing Director

A Marketing Manager manages and coordinates marketing activities for a company. Oversees marketing and advertising staff. Monitors demand for company products or services, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.

Brand Manager

Media / Talent Director

Marketing Communications Director

Digital Content Manager

Marketing Campaign Analyst

Marketing Manager (General)

Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise level sales organizations.

Account-Based Marketing

Campaign Management

Business-to-business is a situation where one business makes a commercial transaction with another. This typically occurs when:A business is sourcing materials for their production process for output. Example: Providing raw material to the other company that will produce output.
A business needs the services of another for operational reasons.
A business re-sells goods and services produced by others.

Business-To-Business (B2B) Marketing

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate lead, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content. It helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future.

Content Marketing

Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services. Commonly used in business-to-business, business-to-government, or longer business-to-consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process.

Demand Generation

Marketing spending is an organization's total expenditure on marketing activities. This typically includes advertising and non-price promotion. It sometimes includes sales force spending and may also include price promotions. In a survey of nearly 200 senior marketing managers, 52 percent responded that they found the "marketing spending" metric very useful.

Location	Median Salary
Vancouver, BC	$87,296
National	$80,256
Location +/-	8% Higher
	Search another salary
	Show me related jobs

Location	Median Salary
Vancouver, BC	$87,296
National	$80,256
Location +/-	8% Higher
	Search another salary
	Show me related jobs

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